GIF STUDIOS — GIF & STICKER CAMPAIGN BRIEF
Version: October 4, 2026
Guide: https://gifstudios.com/blog/gif-sticker-campaign-creative-brief-template

1. BRAND & OBJECTIVE
Brand:
Website:
Primary campaign objective:
Audience:
Conversational moments the assets should support:

2. CREATIVE DIRECTION
Brand colors, type, character, and approved reference files:
Tone:
Mandatory brand cues:
Things to avoid:
Languages and visible copy:

3. DELIVERABLE MATRIX (repeat for each asset)
Asset ID:
Conversational job:
Format (reaction GIF / transparent animated sticker / other):
Concept:
Visible text:
Destination(s):
Current destination specifications checked on:
Quantity and variations:
Acceptance checks:

4. RIGHTS & OWNERSHIP
Who owns the channel:
Who supplies artwork, footage, characters, and other materials:
Rights or permissions to confirm:
Editable source files included in agreed scope:
Final exports included in agreed scope:
Rights questions to resolve in the project agreement:

5. APPROVALS & TIMING
Decision maker:
Concept review date:
Motion draft review date:
Final export review date:
Revision scope as agreed in the project agreement:
Person responsible for consolidated feedback:

6. DISTRIBUTION & HANDOVER
Channel URL:
Person responsible for setup and application:
Person responsible for upload and tagging:
For each asset: final filename, public URL, tags, upload date, observed searches.
Handover location:

7. MEASUREMENT
Baseline period:
Campaign review period:
Platform reports available:
Website analytics available:
Completed business outcome to measure:
Attribution method and known limitations:

This is a planning worksheet, not a contract or a grant of rights.
Platform approval, distribution, and rankings are not guaranteed.
Contact: https://gifstudios.com/contact